It was a very successful Oscars for the British this year with Slumdog Millionaire, Danny Boyle and Kate Winslet all being winners. The Final outcome was as follows:

• Best Picture = Slumdog Millionaire
• Best Director = Danny Boyle (Slumdog Millionaire)
• Best Foreign Language Film =Departures (Japan)
• Best Documentary = Man on Wire
• Best Actor = Sean Penn (Milk)
• Best Actress = Kate Winselt (The Reader)
• Best Supporting Actor = Heath Ledger (The Dark Knight)
• Best Supporting Actress = Penelope Cruz (Vicky Cristina Barcelona)

What do you think of the Oscars?  Have you seen any of these films? What did you thnk? Will winning an Oscar make you go and watch a film? Why?

Posted in FM2 Producers & Audiences, News

The nominations for this years Oscars have been announced with The Curious Case of Benjamin Button, Slumdog Millionaire, The Reader, Frost/Nixon and Milk all nominated for Best Film. It is possible for you to watch Slumdog Millionaire, Frost/Nixon and Milk this week as they are all at cinemas in Cambridge. For more on the Oscars the BBC has a page dedicated to it and it also features Mark Kermodes predictions. It is worth following the Oscars to see what impact winning best film has on box office recipts and also on the directors and casts careers.

Posted in FM2 Producers & Audiences, FM3 Short Film

Following on from last years successful trip to New York we are pleased to be running the trip again. The trip includes numerous visits to the cinema to watch a variety of films, a trip to the Museum of the Moving Image, a visit to the Empire State Building and much more. The trip is open to all AS Film students and we will be going with Photography. For more information please see your class teacher.

Tags: New York
Posted in FM2 Producers & Audiences, News

Cloverfield is the new film by producer JJ Abrahams who is most well known for the TV show Lost. One of the key features of Lost, apart from having no overall plot is that it used the Internet to promote the show and offer fans the opportunity to find out more about the show and characters. This has been replicated through the online marketing for Cloverfield. The links below will take you to articles about this.

• Movie marketing madness article
• BBC News article about Cloverfield marketing
• Article considering how other ‘brands’ can learn from Cloverfield
• Article about viral marketing and Cloverfield

It would be very useful for you to read at least a couple of these articles. The links will also go onto moodle so that you can access them from there as well.

Posted in FM2 Producers & Audiences

Use these links to investigate how the Golden Compass was promoted and how other media sources are used to market a film and target an audience.

• The official film website
• BBC News article about box office returns
• The Golden Compass on the imdb
• Wikipedia page for The Golden Compass
• Rotten Tomatoes review page for The Golden Compass
• Official trailer
• The Golden Compass teaser trailer on youtube
• Fan made trailer on youtube
• Featurette on Daemons from youtube
• Behind the scenes feature on The Golden Compass from youtube

Posted in FM2 Producers & Audiences