Cloverfield is the new film by producer JJ Abrahams who is most well known for the TV show Lost. One of the key features of Lost, apart from having no overall plot is that it used the Internet to promote the show and offer fans the opportunity to find out more about the show and characters. This has been replicated through the online marketing for Cloverfield. The links below will take you to articles about this.

• Movie marketing madness article
• BBC News article about Cloverfield marketing
• Article considering how other ‘brands’ can learn from Cloverfield
• Article about viral marketing and Cloverfield

It would be very useful for you to read at least a couple of these articles. The links will also go onto moodle so that you can access them from there as well.

Posted in FM2 Producers & Audiences, FM2 US Film